A brand and copy refresh to position Aiona Alive as a performance-focused natural skincare line.

Goal:

Lisa from Aiona Alive came to me wanting a refreshed look, clearer messaging and conversion-optimized copy for her e-commerce website. Her old website had a ton of great information but wasn't streamlined and lacked clear CTAs. She also felt that her brand lacked cohesiveness. After spending ad dollars but not seeing results, she wanted to work on these aspects of her brand before resuming marketing efforts.

We pared down her messaging to the basics: high-performance natural skincare (primary) developed by a make-up artist (secondary). And used this identity through her website while still considering the ecomm functionality.

While her packaging (colours, main logo) needed to remain the same due to production costs and current supply, we had the opportunity to play around with her colours and simplify her logo.

Luckily, her current packaging colours actually aligned well with the vibrant, performance-focused messaging we were shifting to. We wanted to stay from the 'green' language that is often used in the natural skincare space. After taking a look at some close competitors, we took on a knowledgeable yet cheeky tone that focused on performance ingredients and her background as a USP.

Results:

After our fresh, Lisa felt confident in resuming and levelling up her marketing efforts. In just a few weeks, she saw daily sale averages increase tenfold.