Showing off Simon's unique expertise and process with organized, emotive copy.

Goals:

Simon wanted to see more conversions for the e-commerce side of his businesses. We quickly realized that the purchasing cycle for luxury goods, especially jewellery, is much higher than most consumer goods with many touch points before the final purchase.

The goal for the website then shifted to creating excitement and intrigue using copy and Astranova's existing brand assets to get them to make first contact.

The website has not yet been developed and the project file is a Figma prototype.