Curating travel and social experiences based on recommendations, by connecting users to restaurants reviewed by trusted friends and family.

Goals:
This landing page serves as an informative touch point to generate interest and create authority for FoodTour's app launch. The goal is to get potential users excited about the product and sign up for launch updates.

Audience:
FoodTour targets tech-savvy U35 professionals. Users are social, experience-driven, open-minded, and seek new experiences. They value expression and love sharing their experience online. Users in this segment usually have disposable income for activities like casual travel, social outings, and occasional luxury products/experiences.

Solution:
To communicate to our audience, I opted for casual, colloquial language that is friendly and personal. I pulled out selling points that highlight Foodtour’s unique community-driven elements as well as the possibility for personal expression. With Strava and Spotify as examples, I zoned on the desire for social sharing and opportunities to discover new experiences.